Constructing a site brief requires a certain style of writing. Correspondence politely requesting payment on an overdue invoice requires a different style. Site content yet another (best be brief and conversational). I enjoy putting sentences together and can change the tone to fit the need.
My columns for Broadvision were surprisingly well-received. I was their most popular writer--even in the midst of a Pulitzer nominee and a "legitimate" journalist. Pardon me, but I was more entertaining.
For the past year I was asked by U S West to respond to every email sent to DiveIn's Webmaster mailbox. I enjoyed this too. It was an exercise not only in general help and support but public relations.
The Project Manager will be expected to generate extremely clear, yet pleasantly readable internal and external communications. I would look forward to this aspect of the challenge.